This is a packaging and product trend that took off in the UK, and spread to Australia where it also proved a hit.
It’s all about making wine casual and fun, out-doorsey, as accessible as beer, and you don’t have to open a whole bottle.
So far, Fairview have come up with a dry white and a dry red.
It will mainly be marketed for consumption at events,braai’s, picnics, markets, live shows, concerts, festivals…. the list is endless.
Look up www.winelife.co.za to see more.