Fairview introduce wines by the glass to South Africa.

You don’t need to be a wine snob to enjoy the La Capra Festival new range of wines by the glass sized portion.

This is a packaging and product trend that took off in the UK, and spread to Australia where it also proved a hit.

It’s all about making wine casual and fun, out-doorsey, as accessible as beer, and you don’t have to open a whole bottle.

So far, Fairview have come up with a dry white and a dry red.

It will mainly be marketed for consumption at events,braai’s, picnics, markets, live shows, concerts, festivals…. the list is endless.

Look up www.winelife.co.za to see more.