Boer and Brit - the original.
This was a marketing meeting I would like to have sat in on.
I can imagine the scene – A few young guys at a rough hewn long wooden table at their HQ in the Natte Valleij near Klapmuts.
“We need to get people to drink more wine!” says, one, probably the GT Gt Grandson of Paul Kruger.
“Yes, absolutely!, drink more…. but of our wine!”, replies another, probably the GT Gt Grandson of Lord French.
The duo, Stefan Gerber (descended from Paul Kruger) and Alexander Milner (Descended from Lord French) have been described by Neil Pendock as “two of the brightest rising stars in the SA wine firmament”.
Passionate debate and conversation ensues, and maybe, just maybe, the Gt Gt grand children of the two sworn enemies eye each other belligerently, as their Gt Gt Grandfathers would have done during the darkest days of the Boer War.
Bu these are different times, and the Rockspider and Rooineck settle their differences, probably over another glass of the original Boer & Brit red, a malbec and tempranillo blend.
The result? a unique South African solution to a perceived need which demands informality, unconventionality and convenience.
The solution? Wine in a beer bottle, called Bob’s your Uncle, (Slang for ‘There you go, Boet, sorted!’)
Yes, wine in a beer bottle.
Catch buddy!
Sounds a bit odd when you first hear it, but they are selling wine in bags, cartons, single serve plastic cups and PET bottles. So why not beer bottles?
Well this is what the guys at Boer & Brit have done and I have to say I love the idea. Brown beer bottles (which are 99.7% recycleable) from old SAB Miller designs are filled with just over 500mls of a Swartland Cabernet Sauvignon/Merlot blend, and the result, I am told, is a very drinkable, juicy, fruity liquid than can be as easily drunk from a glass as from the neck of the bottle.
What, drink wine from the neck of a bottle? What heresy is this!
Nope, they tell me, this is a very South African product, and we want to see people drinking it around a campfire while out in the bush.
“We make the unconventional conventional”, they tell me, And it tastes better from the bottle.
And what about the beer bottle top? Will it work?
“It’s tighter than a duck’s butt”, is the response. The seal is apparently perfect, and performs better than cork stoppers (which can cause taint) and screw caps (which can have seal breakage). I suppose when you think about it beer bottle tops have to work well as seals, as they keep pressurised beer sealed pretty well.
The rollout, or advance on entrenched consumer positions, as the Boer & Brit boys would describe it, commences about now.
Bottles cost about R20 at the cellar door.
Advance Boys, advance!
021 875 5824
Oom Paul.
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I had had the same idea, well done for putting it through hopefully all the Rugby lads will take this on.