We’ve all had moments where we’d have loved a drink, but couldn’t get one.
It’s difficult to swig beer from a bottle while at a Parents Teacher meeting. And the ripoff prices for Budweiser at the World Cup Matches left a sour taste in many peoples mouths.
Stealth Beverage Devices. SBD’s.
These are two products dreamt up by a couple of guys drinking beer in a garage one day when there was no sports on TV. They rebelled at the idea of paying rip off prices at all sorts of venues (think sports events, concerts, movies and yes, even PTA meetings)
One of the guys, Brooks Lambert, got his wetsuit and cut it up to make a prototype and the rest as they say is history; The Beerbelly was invented.
A chance meeting with a fashion designer ensured that the design and functionality was good, and hey presto!
Since then their product was launched and has been featured worldwide on CNN, NBC, and global press and websites.
Not forgetting about the girls they launched the Winerack a few months later.
This clever device allows a girl to pack a 750ml bottle of wine while simultaneously increasing her cup size and enhancing her cleavage.
The brilliant design means that even when it’s half full you just take a toot on the drinking tube to blow a little air back in to keep the cup size inflated.
I love the helpful consumer tips the Beerbelly company, Under Development Incorporated, give to people.
They give tips on how to spot if a man is wearing a Beerbelly, as you “might be thinking about buddying up to the guy beside you at your next sporting event”. Quite rightly, they advise, you need to be sure “if he is wearing a Beerbelly”, or if it’s just a load of genuine flab.
The key things to look for are;
1. Is he going to the toilet a lot and not buying beer? If so, then he’s packing a Beerbelly.
2. Is he permanently seated and drinking? Then he’s packing a Beerbelly.
3. Is he popular with all the people around him? he’s most likely packing a Beerbelly.
On a note of caution they also warn you to be careful. If you bump into a guy that you think is wearing a Beerbelly he might apologise, pull out his hose and offer you a drink. Be careful. it may not be connected to the Beerbelly. In fact, he may not be even wearing one.
The only thing I can’t get my head around is if you are already endowed with a large chest, or a substantial and real beerbelly, where is the device going to go? Maybe the boys at Under Development have another secret Stealth Beverage Device on the drawing boards for such an eventuality.
The guys at Under Development Inc. strike me as a decent bunch. they have come up with these great products and publicly say on their website that they are against excessive drinking , breaking the law, and public nudity. Make me laugh!
They also support a charity which cares for orphaned animals. The carers discovered an extra use for the Beerbelly. They use it to feed baby animals that have been left motherless. Sweet!
What next from these guys as they go “heading into the future with their bladders full”?
Not sure, but I am sure it’ll be fun.