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Gugulethu Wine & Lifestyle Festival 2015

19/10/2015

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This 3 day event takes place on 6, 7 & 8 November 2015.  Fri, Sat & Sun 3-9pm.

This is a unique and vibrant food, drink and music festival in the heart of Gugulethu. There will be over 60 wines to taste, a SAB Miller tent, a Food Truck Village, cooking demonstrations, and speciality beers. There will also be a BOS Marquee, masterclasses in wine and beer and an exclusive car display. 

Music is at the heart of this festival with live Jazz, live DJ’S and live music every day at the event.

This year GO GLAM in GUGS on Sat 7th November with the Best Dressed Woman's Competition and stand to win a R30,000 prize!

There will be a VIP tent sponsored by Jameson Irish Whiskey, Absolut Vodka and MUMM Champagne.
 
Free secure parking.  Strictly over 18’s.  Event takes place at the Gugulethu Sports Stadium, NY 49.

Tickets from Computicket. Entry R120. VIP tickets R450. Tickets also available at the gate.
 
www.gugulethuwinefestival.co.za  
facebook.com/Gugulethuwinefestival
Twitter: @gugsfest
get tickets
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Melanie Campbell of Johnnie Walker Whisky

30/5/2013

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Johnnie Walker was named this week as the Number One Global Brand in the The Power 100 – The World’s Most Powerful Spirits and Wine Brands 2013.

Read all about this particular achievement here

Johnnie Walker is also leading the pack here in South Africa, and it was an opportunity to catch up with their Marketing Manager at Brandhouse, Melanie Campbell, to see what makes this brand tick in one of the largest and most competitive whisky markets in the world.

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Johnny Walker Black
“Being a Campbell isn’t my Scottish heritage, I married into the family name!

The local & global growth driver is the brand equity campaign about inspiring personal progress, called Keep Walking SA, which celebrates all the great things that have happened and are happening in South Africa. Too often, as a nation, we just concentrate on the negatives.

The Keep Walking South Africa creative is being communicated on TV and in cinemas, and we are also encouraging participation from ordinary South African’s to share their achievements, big or small, and the achievements of others they’re most proud of. All of these contributions will be assembled later on in this year to create the greatest collection of South African achievements in history.

Our longstanding strategy in SA is to recruit users via Johnnie Walker Red Label, and then as they develop their taste and appreciation for whisky, to move them up the range to Black label and if they want to, eventually Blue.

The market is there, with the middle classes growing from 1.7 million to 4.2 million in the last 8 years, with a massive spending power of R420 billion.

Johnnie Walker is a strong brand because it is a symbol of status and aspiration. You sip it, appreciate it, savour it. It’s truly an adult drink.

We don’t specifically target women, but we don’t exclude them, for exampleChristina Hendricks is the face of Johnnie Walker in some markets, and she’s seen by a lot of women as a strong role model and very glamorous too.

For people wanting to get involved we are asking them to have a look athttp://www.facebook.com/JohnnieWalkerSouthAfrica . We would encourage them to get involved and tell us of their achievements, however big or small, and help celebrate what makes South Africa great.”
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